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Profiting off Pandemic Panic
By Sam Linton
So I was talking to a friend of mine the other day when he dropped a knowledge-bomb on me. Apparently, the Powers That Be are attempting to change the name of current global pandemic media darling Swine Flu into something a bit less descriptive. Why? Because the negative connotations of that name have had a corresponding negative impact on global pork prices. That’s right, it appears that the name “Swine Flu” has turned people off of swine. Whoda thunk? Now, I generally strive to avoid being topical in these Lexipoeia columns (I want them to have a timeless quality), but something like this hits home for me as both a general promoter of the powers of language and as an advocate of opportunistic consumer slacktivism. So when I see them intersecting like this, I know it’s time to come down from my ivory tower and get topical. Read the rest of this entry »



